The Architect &
The Operator.
Building Infrastructure for Empires.
Invisible Minds is a Cognitive Product Studio founded on a rare tension: The collision between radical creative vision and grounded operational discipline.
The 'Odd Couple' of Cognitive Capital
Mitch Van Dusen is the creative architect—the one who enters the expert's mind, listens for patterns, and designs the cognitive infrastructure. His background as an experimental musician shapes his approach: extraction is improvisation.
Dan Hackett is the operational anchor—the one who ensures that beautiful cognitive infrastructure actually integrates into the business, generates measurable value, and scales without creating new bottlenecks. His background as a CPA and CFO shapes his approach: infrastructure must produce ROI.
Why this matters for clients: Creative vision without operational discipline produces beautiful ideas that never ship. Operational discipline without creative vision produces efficient mediocrity. You need both.
Mitch Van Dusen
Co-Founder / Product Architect
Superpower: Extraction as Improvisation
15 years as what he calls a "cognitive translator"—someone who can enter an expert's world, understand how they think, and transform that thinking into products.
Worked primarily with Dr. Joe Vitale, co-creating 63 online courses and helping generate over $15 million in revenue.
His background as an experimental musician shapes his approach: extraction is improvisation. You listen for structure beneath the surface. You sense the rhythm of someone's thinking before you see the notes.
He doesn't document what experts say—he captures how they think.
“The most valuable part of an expert isn't their content. It's their cognition. My job is to get that out of your head and into an asset you own.”
Dan Hackett
Co-Founder / Operations & Finance
Superpower: Building the Railroad That the Train Runs On
CPA, former CFO, company President, and financial architect who has helped businesses navigate the "Success Trap"—where growth creates operational chaos.
Expert at identifying where founder presence creates bottlenecks and designing systems to eliminate them.
Built and analyzed hundreds of P&Ls, giving him a unique ability to see where cognitive infrastructure creates strategic leverage.
His role: ensuring that the cognitive extraction process doesn't just produce a beautiful graph—it produces an asset that integrates into the business architecture and generates measurable value.
“The business you built shouldn't require your pulse to survive. We build systems that allow your 'Founder Value' to scale without your physical presence.”
What We Believe
Expertise is Oil, Not Water
Most people treat expertise like water—abundant, flowing, easy to capture. We treat it like oil—valuable, deep underground, requiring sophisticated extraction.
Infrastructure Beats Tools
Tools solve immediate problems. Infrastructure creates permanent leverage. We build infrastructure that compounds value over decades.
The "Founder Paradox" Must Be Solved
The very expertise that makes you successful becomes the bottleneck that limits scale. We extract that expertise into assets that scale without dilution.
Fidelity is Non-Negotiable
"Close enough" isn't enough. We build until the AI thinks like the expert, not just echoes them. Cognitive fidelity is our standard.
The Foundation
Combined Experience
- 30+ combined years in expertise productization and business operations
- $15M+ in revenue generated from knowledge products
- 63 courses co-created with thought leaders
- Hundreds of P&Ls analyzed and optimized
Technical Capability
- GraphRAG architecture (not commodity chatbot wrappers)
- Custom ontology design for each unique domain
- Financial modeling and strategic value optimization
- Temporal coherence and multi-hop reasoning systems
Where This is Going
Short-Term Vision (2025-2027)
Build Master Graphs for 50 visionary experts who understand cognitive infrastructure creates empire-scale leverage. Not 500 clients. Not 5,000. Fifty.
Long-Term Vision (2030+)
Create a world where every expert with 10+ years of proprietary thinking owns their cognitive infrastructure—generating value for decades, scaling without dilution, creating generational wealth from intellectual capital.
We are building the infrastructure
that builds empires.
Want to Build Cognitive Infrastructure?
If you're an expert with 10+ years of proprietary thinking, and you're ready to transform that expertise into permanent intellectual assets, let's talk about whether we're the right architects for your empire.