About Invisible Minds
A cognitive product studio focused on one thing: extracting expert knowledge into structured, ownable infrastructure.
The Founders
Two complementary perspectives on expertise extraction
Mitch Van Dusen
Founder / Product Architect
Approach
"Extraction is improvisation. You listen for structure beneath the surface."
Mitch spent fifteen years as a "cognitive translator" - entering the worlds of elite experts, understanding how they think, and transforming that thinking into products.
Working primarily with Dr. Joe Vitale, he co-created 63 online courses and helped generate over $15 million in revenue. But his role was never "producer." It was excavation. Extraction. Architecture.
The work: Finding frameworks experts use without naming them. Mapping the logic beneath language. Identifying patterns they follow unconsciously. Building systems that could teach what they couldn't articulate.
The Unusual Background
Before productizing expertise, Mitch was an experimental musician. Performing with pianos hanging from trees. Building instruments from found objects. Playing in spaces that weren't meant for music.
This background shapes everything about Invisible Minds. You sense the rhythm of someone's thinking before you see the notes. You learn to play in their key. The best extractions happen when you stop documenting what they say - and start capturing how they think.
The Evolution
Phase 1: 2008-2023
The Productization Years
63 courses built. $15M+ generated. Mastered extracting tacit knowledge.
Phase 2: 2023
The AI Integration
Recognized AI + Knowledge Graphs = transformation. Built first proof of concept.
Phase 3: 2024-Present
Invisible Minds
Focusing exclusively on expertise extraction. Building cognitive assets experts own permanently.
Dan Hackett
Co-Founder / Operations
Approach
"Pattern recognition applied to the invisible architecture of expertise."
Dan brings over 20 years in financial consulting and business diagnostics to Invisible Minds - a career spent identifying patterns others miss and building systems that scale.
As a CPA, former CFO, and company President, he developed an unusual skill: seeing the invisible architecture beneath successful operations. Where others saw transactions, Dan saw decision frameworks. Where others saw P&Ls, he saw thinking patterns encoded in numbers.
The work: Taking the diagnostic frameworks he refined over decades and applying them to a new challenge - structuring the extraction process itself and ensuring operational excellence in every client engagement.
What Dan Brings
- Pattern recognition expertise refined across hundreds of business analyses
- Diagnostic frameworks that identify what makes experts effective
- Operational discipline ensuring extractions ship on time and on budget
- Strategic perspective on how cognitive assets integrate into business architecture
The Partnership
Mitch extracts. Dan structures. Mitch improvises. Dan systematizes. Together, they ensure that cognitive extractions are both artistically faithful and operationally excellent - capturing the full depth of expertise while delivering on time and integrating into real business operations.
What We Believe
The principles that guide our approach to expertise extraction
Expertise is Valuable - and Trapped
Most experts can't fully articulate their own methodology. The frameworks that make them effective are often invisible to them - used instinctively but never named. This makes transfer difficult and scaling nearly impossible.
Structure Beats Content
Content captures what someone said. Structure captures how they think. The difference determines whether you can build on expertise or just quote it.
Ownership Matters
Renting access to your own expertise through someone else's platform creates dependency. Owning your structured knowledge creates freedom - to build, integrate, license, sell, or pass on.
Fidelity is the Standard
"Close enough" isn't enough when it's your reputation, your methodology, your thinking. We build until it reasons like you, not just echoes you.
The Track Record
Foundation built on real results
15
Years extracting expertise
63
Courses co-created
$15M+
Revenue generated
Technical Capability
Working Together
We work closely with a small number of experts at a time. Extraction requires sustained attention - not assembly-line processing.
Timeline
4 weeks for complete extraction, plus 90 days optimization support
Investment
$15,000-$50,000 depending on scope, complexity, and source material
Outcome
Owned infrastructure that powers whatever you decide to build
Interested?
If you have expertise worth structuring and want to explore whether this makes sense for your situation, let's talk.
Or email directly: mitch@invisibleminds.ai